This season, the logo is still in the limelight. In this sense, Le Bon Marché and 24 Sèvres have imagined "Let's Go Logo", a capsule collection that gives free rein to brands to reinvent their logos.
With this cotton logo Skyline T-shirt created exclusively for the capsule collection, Virgil Abloh expresses his vision of streetwear, which he sees as inseparable from the elegance and aesthetics of the 80s. The casual white T-shirt becomes a must-have piece that's influenced by modern art. A city motif and logo merge together into an original graphic on the back.
Logo printed on the back